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Synthetic Stars, Real Stakes: What Every Brand Must Know About the AI Likeness Rules Reshaping Advertising Law

Business Law

Synthetic Stars, Real Stakes: What Every Brand Must Know About the AI Likeness Rules Reshaping Advertising Law

Your brand just launched a campaign featuring a stunning digital influencer — charismatic, on-message, and available 24/7. But here’s the…

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Who Really Owns the Brand? Understanding Trademark Rights in the Workplace

Trademark Law

Who Really Owns the Brand? Understanding Trademark Rights in the Workplace

When a catchy phrase, product name, or personal brand takes off, the question of who legally owns it can be…

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Don’t Skip the Search: Why Trademark Clearance Is the Most Important Step You’ll Ever Take for Your Brand 

Trademark Law

Don’t Skip the Search: Why Trademark Clearance Is the Most Important Step You’ll Ever Take for Your Brand 

Imagine spending months developing the perfect brand name. You’ve workshopped it, tested it with focus groups, designed a logo around it, built…

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